How to Leverage IT and Datacenters for Successful Retail.

In today’s world, customers expect the convenience of shopping anywhere, anytime. Savvy retailers are reinventing themselves to meet these expectations. New platforms are being developed to integrate disparate systems into a coherent framework. By leveraging IT and using retail data centers, retailers can meet ongoing customer demands.

One of the biggest challenges within retail IT infrastructure is managing the sheer volume of data within a typical business. To be successful within the business, retailers must build data-rich shopper profiles and then develop effective strategies based on that information.

The data collection supports more than just an effective eCommerce platform – it enables retailers to correctly structure supply chains, assisting their sales force and brand ambassadors. The end result is the stated goal of the omnichannel retail model: deliver an exceptional customer service experience regardless of which channel (brick and mortar location, online shopping, etc.) a customer uses.

So, how do retailers leverage data centers infrastructure?

Implementing a colocation solution that helps retails develop an omnichannel strategy. Here are a few ways in which retail data centers can be leveraged:

• Provides space for e-commerce, inventory and store systems
• Lowers capital and operating expenses
• Guarantees 99.7% of system uptime through SLAs
• Connects stores and headquarters through high-speed networks
• Deploys military-grade security and 24/7/365 monitoring
• Offers High Performance Computing capabilities to efficiently collect, process, store and report and ever-growing volume of data
• Provides customized disaster recovery solutions with individually secured offices, business amenities and on-site staff available for around-the-clock assistance

Working with an establish network hosting provider can play a big role in a retailer’s success. Having an effective colocation solution can improve data management, customer service and overall business performance. Click here to see how your organization can benefit.